Morgan Cars, Sales, Imports, Isis Imports Ltd.
Morgan Cars, Sales, Imports, Isis Imports Ltd.
Reprinted from Gentleman's Quarterly Magazine October 1987

THE
LONG, SLOW
ROAD TO
A
VERY FAST
CAR







A car for yesterday and tomorrow: A new Morgan - one ninth of a week's production - shines in the never-setting British sun. Below, chairman Peter Morgan and his heir-apparent son, Charles.
A t the Morgan Motor Company, one of the not-so-nice jokes they tell on themselves is that Brigitte Bardot held on to her Morgan Plus 8 far longer than she held on to her third husband, professional playboy Gunther Sachs.

Tearing around in one down the bosky roads near Malvern Link, the town 110 miles northwest of London where the Morgan family has been producing admired and desired cars for seventy-eight years, it's easy to see why. Parting with a Morgan would be an impossible sorrow. Once the speedometer clocks a hundred miles per hour, an achievement, incidentally, only sixteen seconds away from a standing start, the wind whips over the upright windshield and more than a rider's hair gets rearranged; this car goes right to work on your frame of mind. Nothing so perfectly combines speed and style and sheer sensual roadway excitement as a Morgan singing on a straightaway, then throatily downshifting for a turn, then roaring back into upper register. It's an experience to make a playboy out of any man.
Care to
own a
Morgan?
Get in
line


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Continued on pg 2



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Isis Imports Ltd
PO Box 2290 Gateway Station
San Francisco, CA 94126
(415) 433-1344
FAX (415) 788-1850

billfink@morgancars-usa.com