Morgan Cars, Sales, Imports, Isis Imports Ltd.
Morgan Cars, Sales, Imports, Isis Imports Ltd.
Reprinted from Mayfair Magazine Vol 13 #1 1978

Forty Years on:
the Morgan that never grows old

Motoring with William Boddy
Photographed by Andrew Morland




To me the name Morgan, in a motoring context, means exciting three-wheelers with lusty twin-cylinder engines and chain-drive. However, this time I have been asked to think in terms of Morgans with four wheels and I am happy to oblige, because whether a Morgan is seen as a tricar or a car, it is a sporting confection. It was in 1936 that the first production four-wheeler emerged from that little Morgan factory tucked away in Worcestershire, under the shadow of the Malvern Hills. That is where they have made Morgans since 1910, first as tricycles, later as fully fledged four-wheeled sports cars. The aims, ideals, methods and output have remained largely unchanged along the years. When this first proper Morgan car evolved we were enjoying an age of sport (cont)



Main picture: a re-built 1951 Flat Nose Plus-Four Morgan with a tuned TR4A 2138cc-105 bhp engine. This model ceased production in 1968. Below: a two-seater Flat Nose Plus-Four with a restored TR2 1991 cc engine. Right : a rare four-seater Flat Nose Plus-Four. Bottom: radiator and engine detail of the 1951 Flat Nose, with the Morgan badge. Plus-Fours began in 1950 when the Standard Vanguard was first used in a Morgan-designed chassis.



Continued on pg 2



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Isis Imports Ltd
PO Box 2290 Gateway Station
San Francisco, CA 94126
(415) 433-1344
FAX (415) 788-1850

billfink@morgancars-usa.com